Xuelanrui Corporation is the mother company who created the brand of Hongtaiyang and icon of Mr.Lobak which is specializing in preserving vegetables covering radish, mustard and Chinese cabbage, located in Bogor, province of west of Java, one of the most fertile land among of all islands in Indonesia. In the future there will be more additional product items to be introduced into market of local and international.
Xuelanrui has a meaning of the green grass on the top of coldest snowy mountain which then refer to the meaning of the spirit owned by this green grass called "Rui". So for the whole concept, we absorb the spirit of "Rui" into our mother company by strengthening the word itself adding two valuable words in front of it which are "Xue" means Snow, and "Lan" means Mountain, combined to be Snowy Mountain. In result by just looking at the words will get the meaning and will understand what is our mission in the future, which is very obvious that we are going to fight in the hardest condition of economic and situation of social politic intended to show to the world even we are only a tiny of green grass, but we survived and will keep on surviving in the future and in the even worst situation ever. While green grass is not only survive, but it's growing more and more, and will make the the whole mountain to be covered in green.

Commissioners of Xuelanrui Corporation are:

Hongtaiyang is translated to be red-sun in english which has meaning of the beginning of a new day which also has meaning of new challenge, and the only brand paying attention not only to the quantity but also to the quality, and providing the best preserved radish, mustard and Chinese cabbage in Indonesia.
We combined knowledge of healthy food and high technology to produce only credible and reliable food for human needs, because we are what we eat. Based on this principle of science we have our motto too, we are what we create. So once again, Hongtaiyang is not only the company which is producing food product to meet the needs of consumer but more of it, this is the future brand which provides the tiny space for people who will have the same principle of life to realize unimaginable dream.
Hongtaiyang is welcoming you with your creation of a better life, better food for human needs.

Mr.Lobak is the symbol of the radish as our raw material in producing preserved radish, it is only the icon which already been registered as our commercial product icon. Based on this icon we are creating so many additional product as souveneer, and hopefully in the future we will be able to create more idea based on this icon. Your idea will be welcomed in developing this icon while we are very delighted to have more and more suggestions or positive critics from all consumer with result we never stop learning to be a better brand for our product and to be a better company for our employees also to be a better individuals in this society.

Please contact us to : hongtaiyang@xuelanrui.com